CASE STUDYMobile App · Roofing Lead Platform

Storm Roof Check

All Might Contracting

The 60-second roof check that turns storm damage into a qualified lead.

A mobile-first product for All Might Contracting: homeowners get honest guidance in under a minute, and Henry gets photo-documented, ready-to-work leads, all from a phone, because roofing happens in the field.

Try the live demo↗Live demo · Mobile-first · Pre-launch 2026
  • 97.8
    Usability score (SUS)
    “excellent” band, 68 is average
  • 9.0/10
    Would recommend
    from the pros who tested it
  • 100%
    Intake completion
    every tester finished the roof check
  • 15+
    Leads pre-launch
    qualified roof checks, pre-launch
Storm Roof Check, get a roof check in 60 seconds
01The challenge

Roofing runs on speed and trust. The intake kills both.

When a storm hits, homeowners panic and contractors scramble. Leads arrive as vague calls and blurry texts like “my roof is leaking, I think?” with no photos, no sense of urgency, no budget. So teams like All Might chase unqualified leads, climb roofs for jobs that were never real, and lose the fast, credible response that actually wins the work. And all of it happens on-site, on a phone, exactly where clunky forms and desktop tools fall apart.

02The approach

One phone-first product. Homeowner to qualified lead, in a minute.

We designed and built Storm Roof Check as a mobile-first product with two sides that talk to each other: a guided intake that gives homeowners honest, plain-language guidance while quietly capturing everything a roofer needs, and a contractor portal where Henry triages, schedules, and works every lead from the roof. There’s no desktop version, on purpose. Most of what All Might does happens in the field, so the whole product is built for the phone in your hand.

  • 60-second intake

    A guided, plain-language flow that turns a worried homeowner into a qualified lead.

  • Field photo capture

    Take or upload roof photos on the spot. No climbing, no app to install.

  • Instant lead summary

    Every submission becomes a structured lead: issue, urgency, budget, photos.

  • Contractor portal

    Henry works every lead from one place, with status, priority, and history.

  • Pipeline & scheduling

    Triage by urgency, book inspections, and never let a lead go cold.

  • Annotated inspections

    Mark up roof photos with damage notes clients and crews can actually read.

03Inside the app

Built for the roof, not the desk.

The intake

Nine quick taps, and it’s a lead.

Plain-language questions about what happened, how urgent, roof age, and budget guide a worried homeowner without ever feeling like a form. Then they add roof photos right from the sidewalk. No climbing, no app to install, done in about a minute.

Storm Roof Check, upload roof photos from the ground
Storm Roof Check, roof check submitted with a structured lead summary
Storm Roof Check contractor portal, leads sorted by urgency
Storm Roof Check contractor portal, full lead detail with photos and quick actions
The contractor portal

Henry works the roof, not a spreadsheet.

Every submission lands in a live pipeline, sorted by urgency, with full detail, photos, and history on one screen. One tap to call, message, or schedule, so a hot lead never goes cold while someone’s up a ladder.

On-roof inspections

Inspections anyone can read.

Up on the roof, crews drop annotation markers straight onto the photos, like “missing shingle tabs,” “exposed underlayment at ridge” , so homeowners finally understand the damage, and everyone agrees on the scope before a quote is written. Documentation that doubles as trust.

Storm Roof Check, annotated roof inspection photos marking damage
04The outcome

Validated by the people who work the roofs.

Before launch, we put Storm Roof Check in front of four industry pros: an architect and construction managers who live this work. It landed a 97.8 SUS (well into the “excellent” band), a 9.0/10 recommendation, and a 100% completion rate on the roof-check flow, and it’s already pulled in 15+ qualified roof checks ahead of launch.

  • 97.8
    Usability score (SUS)
    “excellent” band, 68 is average
  • 9.0/10
    Would recommend
    from the pros who tested it
  • 100%
    Intake completion
    every tester finished the roof check
  • 15+
    Leads pre-launch
    qualified roof checks, pre-launch
They listened to our needs, guided us in the right direction, and built a system that’s already helping drive qualified leads.

We’re just getting started with digital marketing, and it’s been a great experience working with Omni2 Design. We can’t wait to see where we go from here.

Brian Cosgriff
Brian Cosgriff
Co-Founder & Operations Strategy Specialist
Working with Omni2 Design has been a great experience.

Christian took the time to really understand our business and helped build a strong foundation for All Might Contracting. We’re excited to keep working together as we move forward.

Henry Candia
Henry Candia
Co-Founder, All Might Contracting

This is what we do

Turn your field work into a product that wins the job.

We build mobile-first tools that capture better leads and make small teams look major. Tell us how your customers reach you today, and we’ll show you the flow they deserve.